“Organizations who can’t match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO,” said Rand Fishkin, CEO of Moz. It’s a good quote to keep in mind if you’re interested in using search engine optimization, or SEO, to promote your website, or the websites of your clients, online.
Why does SEO matter? Modern marketing is increasingly finding its backbone online. Google search currently dominates the field when it comes to funneling links to websites. On average, websites report receiving at least 40% of their total traffic from Google, and this number is frequently higher for sites that don’t have as strong a brand name but rely on more generic keywords. When it comes to organic clicks, being on top matters: about 30% of users will choose the fi
Businesses everywhere are realizing that search engine optimization (SEO) isn’t just for companies that sell products and services through their websites. Every business with a website needs SEO to generate more leads and stay competitive. Thusly, the already high demand for SEO services has only become even greater.
Marketing companies are now finding that they have to offer SEO to their clients to stay competitive as well. Why would clients continue to do business with a marketing firm that doesn’t offer one of the most important marketing strategies when they could just as easily switch? While it’s certainly possible to hire an in-house SEO team, that’s not necessarily the smartest, most cost-efficient option. Instead, many are choosing to outsource SEO to online marketing firms, which allows them to resell
As much information as we have about the way the web works, there always tends to be a certain amount of misinformation that ends up floating around right along with it. Search engine optimization has become the leading tool for web marketers, but in the process, a few myths have attached themselves to the approach that make it seem like kind of a wonder drug.
And SEO is far from a miracle cure.
Even if you hire an outside firm to handle your web marketing needs, you’re still tasked with ensuring your site can become as search-friendly as possible. Of course, you might have questions in order to determine what, exactly, SEO resellers and agencies can do for your company. So, before you dive into any search marketing plan, you should know what’s fact and what’s fiction.
Myth: All SEO aims to help com